Footballer Rio Ferdinand stars in a new television campaign to promote the Special Olympics European Football Week. The ads, created by J Walter Thompson, tackles prejudices associated with the mentally handicapped and features Ferdinand in his dressing room talking to camera. As he talks, the image revolves and his face reappears as Barry Cairns Jr, […]
Thorpe Park, owned by the Tussauds Group, is looking for a headline sponsor for its new thrill ride, Nemesis Inferno. Nemesis Inferno is a suspended roller-coaster ride in which passengers will travel with their legs dangling and feet free. It is themed as a ride through a volcano and reaches a top speed of 77km […]
Diadora, the Italian sportswear brand, has signed a sponsorship deal with West Bromwich Albion FC.
Although public opinion here has become more bellicose, Arab TV channels have ensured much of the world has not learned to love the bombing. By Sean Brierley
Thorpe Park, owned by the Tussauds Group, is looking for a headline sponsor for its new thrill ride, Nemesis Inferno. Nemesis Inferno is a suspended roller-coaster ride in which passengers will travel with their legs dangling and feet free. It is themed as a ride through a volcano and reaches a top speed of 77km […]
Visit Britain, the inbound travel company, has changed its name to VB International after reaching an agreement with VisitBritain, the renamed British Tourist Authority (MW March 27).
BBC World, the BBC’s commercially funded international rolling news and information channel, has appointed Seema Kotecha as head of marketing. Kotecha joins from the position of marketing controller at BSkyB. Her previous jobs include marketing communications manager at Virgin Atlantic Airways and European marketing manager at Debonair Airways. Her responsibilities at BBC World will include […]
Carlton and Granada, the ITV companies proposing a merger, have organised a series of meetings between senior non-executives and City investors in an attempt to stem growing concern about the boardroom structure of the enlarged company.
GlaxoSmithKline’s tobacco replacement brand NiQuitin CQ is to sponsor the BMW Williams Formula One team. The deal will be launched at this weekend’s San Marino Grand Prix.
Beatwax and sister company Picture Production Company have won the £5m European Barbados Tourism Authority ad account after a three-way pitch.
Scottish Widows has announced that Peter Jordan, former head of product marketing at Skandia, will be joining the company as marketing director.
I agree whole-heartedly with Alan Mitchell about brands and generalisations (MW April 3). I could add so many meaningless generalisations to his. What about “a brand isn’t a brand without advertising”? (I think that’s from an IPA recommended book.) Too many business people, including marketers, detach the concept of “brand” from the concept of “product” […]
Masterfoods’ chocolate bar Snickers is launching a two-day “street sports” World Championships and music festival to attract younger consumers. Snickers Game On will be held at The Dome (formerly the Millennium Dome) in London on June 21 and 22. The event has been put together by SponsorCom Sport (the event and sports marketing division of […]
IPC Media has appointed the launch publisher of Red magazine, Anna O’Sullivan, as advertising director of its women’s lifestyle group of titles, which includes Mizz, 19, Practical Parenting and Wedding & Home. Her appointment comes amid a wave of changes at IPC following the announcement of a new chief executive, Sylvia Auton. Auton was promoted […]
I heard a brief summary of the advertising poll carried out for Marketing Week. It said that the PG Tips Chimps were top and so I assumed that the Andrex puppy must be second or third. Imagine my surprise on reading MW to find that it was not in the top 15. The selection is […]