Vodafones cross network picture messaging
Marketing WeekVodafone customers can now send and receive picture messages from T-Mobile, O2 and Orange customers.
Vodafone customers can now send and receive picture messages from T-Mobile, O2 and Orange customers.
The Advertising Standards Authority’s (ASA) has warned advertisers to exercise caution over religious sensitivities, following a sharp increase in the number of complaints in this area. The advertising watchdog’s Committee of Advertising Practice (CAP) has issued new guidance notes outlining what can constitute serious offence to people of different faiths. Examples of high-profile ads that […]
Eurotunnel Group has appointed Publicis to its marketing account, including its &£2m UK advertising spend, ahead of the channel tunnel operator’s plans to expand its business interests. Eurotunnel Group is made up of Folkestone-based Eurotunnel Plc and Paris-based Eurotunnel SA. It runs the Channel Tunnel drive-on train Le Shuttle and hosts the Eurostar passenger service. […]
Clemmow Hornby Inge has created its fifth ad featuring Mowbli, the animated mobile phone, for Carphone Warehouse. The ad promotes the retailer’s ‘Demo Ready’ service, which enables customers to try out new mobile phones or find out what services are available on their existing phone. The ad shows Mowbli following his owner (the woman in […]
Thameslink, the cross-London train service linking Luton and Gatwick airports, has appointed Heresy to handle a &£1.5m public information campaign. Thameslink faces months of disruption next year while a new station is built at St Pancras for Eurostar. While the work is going on, Thameslink passengers will not be able to travel directly through London, […]
Bartle Bogle Hegarty has won the £25m Woolworths ad account, as first tipped in Marketing Week. The appointment ends a 17-year relationship with Bates UK (MW March 27).
Capital One has appointed McCann-Erickson to handle its £150m global advertising account. The business will be run out of McCann-Erickson’s New York and London offices.
Volkswagen’s board director with responsibility for sales and marketing, Robert Büchelhofer, resigned last week following a disagreement on the group’s future direction. He had occupied the post since 1995. Volkswagen has not yet announced a replacement.
Footballer Rio Ferdinand stars in a new television campaign to promote the Special Olympics European Football Week. The ads, created by J Walter Thompson, tackles prejudices associated with the mentally handicapped and features Ferdinand in his dressing room talking to camera. As he talks, the image revolves and his face reappears as Barry Cairns Jr, […]
Publicis has resigned the £3m Ferrero Roche account after landing Cadbury’s £30m global creative account.
Ascot Racecourse has launched a six-figure ad campaign to drive visitor numbers at Royal Ascot and raise awareness that this year’s event will last five days instead of the usual four. The event was extended last year for the Golden Jubilee celebrations and Ascot has decided to make the change permanent. The campaign, breaking this […]
Governments and enterprise do not mix, as illustrated by the pettifogging of East Herts Council. Iain Murray tells how a little pig-headedness banned the markets Long before marketing, there were markets: places where buyers and sellers came together and haggled. Then there was classical economics, which took as its central proposition the fiction of the […]
I am struck by Camelot’s latest ad campaign (MW April 3). Perhaps the old brain cells are going as I hit middle-age, but the idea that you have more chance of winning in a syndicate because syndicates “account for a quarter of all jackpot winners” seems to be remarkably flawed. The only conclusion is that […]
COI Communications has beefed up its Strategic Consultancy Unit, which advises the Government on the best media mix for campaigns, with the launch of an “inclusivity” division. The division will set out to improve the effectiveness of Whitehall’s communications strategy when targeting ethnic minorities and the disabled. This is one of the first major changes […]
I Feel Good, the publisher of lads’ magazine Jack and adult comic Viz, owned by Loaded founder James Brown, is thought to have received a bid from Dennis Publishing owner Felix Dennis.