Britvic Soft Drinks to introduce new Tango bottle
Marketing WeekBritvic Soft Drinks will introduce new 500ml contoured bottles for its Tango brand next month, as tipped in Marketing Week (February 27).
Britvic Soft Drinks will introduce new 500ml contoured bottles for its Tango brand next month, as tipped in Marketing Week (February 27).
NTL Home, the consumer division of cable company NTL, has appointed WWAV Rapp Collins Media as its media planning and buying agency. The account is estimated to be worth about &£6.5m. The business was previously held by Carat. Carat’s online media buying division, Carat Interactive, will continue to work on NTL Home’s online advertising. Separately, […]
Times Newspapers has created two marketing positions. Jeremy Kantner has been recruited as consumer marketing manager and Toby Price has been recruited as customer relationship marketing manager
Young & Rubicam has won the $340m (£216m) Burger King advertising, interactive and promotional business in the US.
Silentnight Beds has launched a range of children’s beds. The My First Bed Range will be supported by a television campaign, created by Mortimer Whittaker O’Sullivan (MWO), which breaks this week. The range includes Silentnight’s Miracoil mattress and three different headboard and base colours, various storage options and fun feet in place of casters. The […]
Procter & Gamble (P&G) has been forced to delay the multi-million pound launch of a new cleaning mop, following the imminent launch of a rival Dettol mop from Reckitt Benckiser (RB).
T-Online, Europe’s largest internet service provider, has bought the online broadcasting rights to German first-division football games.
Greenpeace has been threatened with legal action by Viacom Outdoor following the pressure group’s decision to flypost the London Underground with poems attacking Esso and US President George Bush. The posters, which were posted without Viacom’s permission, were an imitation of LU’s “Poems on the Underground” and were placed on the panels on the inside […]
UKTV has launched a campaign in the trade press inviting potential advertisers to take a closer look at the channel as an advertising medium. The campaign has been created by Karmarama.
Sports brand Slazenger is reintroducing the “S” logo on its range of racquets, 25 years after it was scrapped in favour of the panther icon. The move forms part of an effort to make the brand more appealing to younger people. The brand is also considering a contract with designer Wale Adeyemi, whose graffiti pattern […]
CCHM has won the rebranding business for Bristol & West-owned Chase de Vere Financial Solutions, the company created from the merger of Chase de Vere Investments and MX Financial Solutions.
Ogilvy & Mather has created a £3.8m campaign for Motorola’s C350 mobile phone. One ad has been created for the brand’s sponsorship of ITV Movies; the rest will run on MTV.
When major brand manufacturers and food retailers start moving into “alternative” trends, with a view to exploiting their “mainstream” potential, they are courting disaster. Right or wrong? Right and wrong. There is, of course, an inherent contradiction in the agents of mass consumerism adopting a creed of less equals more – a creed which, in […]
Freeserve has teamed up with Twentieth Century Fox Home Entertainment to offer its members exclusive promotions, news and features on shows such as The Simpsons and 24.
Technology has made the implementation of field marketing campaigns far more dynamic, now that clients and agencies can keep an eye on the progress of the job and make adjustments based on up-to-the-minute information. By Steve Hemsley