White goods brand Hotpoint has moved its £2m media buying account to Carat from Mediaedge:CIA. Last week, Italian owner Merloni Elettrodomestici announced it is to invest £9m in the brand after dropping Ariston from the UK (MW last week). Ariston’s range of built-in appliances, including hobs and dishwashers, will be rebranded as Hotpoint, which is […]
Letts Educational, which provides exam study and revision guides, has been rapped by the Advertising Standards Authority (ASA) for a school promotion that could encourage bullying. The campaign for the Letts Challenge, an online competition for teams of schoolfriends, featured two postcards with the messages “I am a wimp” and “I’m a big wuss” distributed […]
Gillette UK is to relaunch its personal care portfolio, following a brand review of its Right Guard, Gillette Series and Natrel ranges. The review has been headed by European unit business manager Jeff Reilly and conducted with roster agency Abbott Mead Vickers.BBDO, which secretly pitched for and won Gillette’s UK business in December. Although BBDO […]
MFI’s decision to use Ruby Wax as part of an ‘upmarket campaign’ illustrates how the realms of taste have shifted. But let’s not be judgmental, says Iain Murray Among the greatest of contemporary sins is to be judgmental, about some things at any rate. By all means discriminate against racists, sexists and other fashionable outcasts: […]
Mercier Gray has created a European marketing campaign to promote the launch of two Sega computer games, Super Monkey Ball 2 and Super Monkey Ball Junior. The campaign features press and point-of-purchase advertising.
Publicis London head of strategic planning Lucy Purdy has stepped down. Planners will now report to joint chief executive Derek Morris.
Bausch & Lomb, the eye care specialist, has promoted UK marketing director Anthony John to the newly created role of commercial director for pharmaceuticals, as part of a wider restructuring of its core business areas.
Procter & Gamble is to downgrade half of its marketing directors to the more junior position of associate marketing director, as part of a worldwide reorganisation initiated by global marketing officer Jim Stengel.
Sony-owned electronics brand Aiwa is in final discussions with Wieden & Kennedy over its multi-million pound global creative business after a four-way pitch against Fallon, Strawberry Frog and TBWA Worldwide.
Marks & Spencer is to launch a menswear range for men over 35. It is understood it will be called SP and will be introduced to stores in September.
Camp Chipperfield Hill Murray has created a £12m branding campaign for More Than, which breaks next week. The campaign includes TV, cinema and poster advertising.
Ah, April at last. As the daffodils bloom and hedgehogs begin once more to die on the roads, thoughts turn to spring, sunshine and the warming of the world as the northern hemisphere tilts towards the sun. But some people, it seems, haven’t had enough misery. They like the cold and wind and they want […]
Diadora, the Italian sportswear manufacturer, has signed a two-year sponsorship deal with Bradford City FC, starting next season.
Reckitt Benckiser has appointed Adrian Bellamy as chairman designate, taking over from Dr Hakan Mogren.
The England Marketing Advisory Board (EMAB) has appointed Hilton UK & Ireland’s vice-president of marketing, Hugh Taylor, as part-time, non-executive chairman.