Month: April 2003

Halfords rejig will cost up to 40 marketing jobs

Marketing Week

Halfords, the retailer known for selling bicycles and car accessories, is cutting up to 40 of its marketing team. The shake-up follows the arrival last month of former Homebase chief executive Rob Templeman as chairman and Chris Woodhouse, the DIY retailer’s former commercial director, as deputy chairman. Marketing and merchandising director David Clayton-Smith, who reports […]

Press-ganged into picking team players

Marketing Week

David Bodmer’s response (MW March 13) to Iain Murray’s hilarious tirade amply illustrates the foolishness of being rude about recruitment agencies. It is doubtful that poor Murray will find a flock of agency personnel battering down his door should he ever want a job in marketing! Having learnt from his mistake, my contribution is, hopefully, […]

CNBC may take legal action against ITC

Marketing Week

CNBC is considering taking legal action against the Independent Television Commission over its decision to reprimand the channel for broadcasting a TV series on the single currency that had been funded with European Commission grants.

Putting England back on the map

Marketing Week

This week VisitBritain launches, promoting Britain and England to domestic and overseas tourists. But, with separate bodies for Scotland and Wales, marketing of the UK appears confused and disparate. By Lucy Barrett

Tony Blackburn’s rasher decision

Marketing Week

Viewers of last summer’s “reality” hit, I’m a Celebrity… Get Me Out of Here, will remember how veteran DJ and eventual winner Tony Blackburn scorned fellow vegetarian Uri Geller for having principles as flexible as his cutlery. Geller’s crime was to agree to eat various insects and grubs in order to win food for the […]

EMAP to take over sales for student radio

Marketing Week

EMAP has taken over sales for the Student Broadcast Network (SBN). It will handle all airtime sales and commercial deals for the network, which has 53 subscriber student radio stations. SBN was set up about six years ago and is owned by Campus Media. It has 96,000 monthly listeners across the UK, according to independent […]

Times unveils rival to The Guardian’s Society

Marketing Week

The Times is to launch a weekly supplement for the public sector, in competition with The Guardian’s Society supplement. The new supplement will be called Public Agenda and appear on a Tuesday, the day before Society. With a pagination of 24 pages, it will be aimed at people working in the public, education, health and […]

Better the devils you know?

Marketing Week

When a new marketing director arrives at a company, the existing team may justifiably be worried. In addition to bringing their own ideas and ways of working, many senior marketers seek to recruit one or more of their former colleagues. Gemma Charles takes a look at the familiar-face phenomenon When a new marketing director sweeps […]

Blighty’s castles are still in the air

Marketing Week

Though the launch takes place against the backdrop of war – never a congenial environment for tourism – the arrival of VisitBritain has not come a minute too soon. VisitBritain, for the uninitiated, is a new body shaped from the merger of the British Tourist Authority and the England Tourism Council. This, it is hoped, […]

PHD wins £3.5m Barr Soft Drinks

Marketing Week

PHD has been appointed to handle the £3.5m media buying account for AG Barr Soft Drinks following a three-way pitch against BLM Media and Feather Brooksbank. The review was handled by Billetts and incumbent Mediaedge:CIA declined to repitch. The agency will start work on the business, which will include the Irn-Bru and Tizer brands, immediately. […]