Barclays launches the second phase of its ‘Fluent in Finance’ campaign next week. The TV ads continue the theme developed last year, of how Barclays is expert at managing money. There are three 40-second executions, called Pen, Flow and Glove, each featuring Samuel L Jackson talking to camera. The ads promote different aspects of Barclays’ […]
Liquorice has been appointed to work on Kettle Foods’ on and offline marketing after pitching against 12 other agencies.
The AA has appointed former AMP Banking marketing director Stephen Lowe as head of AA financial services marketing, in an attempt to develop this area of its business. Lowe takes up his post on April 21 and will report directly to AA sales and marketing director Clare Salmon. He will be in charge of the […]
When a new marketing director arrives at a company, the existing team may justifiably be worried. In addition to bringing their own ideas and ways of working, many senior marketers seek to recruit one or more of their former colleagues. Gemma Charles takes a look at the familiar-face phenomenon When a new marketing director sweeps […]
Though the launch takes place against the backdrop of war – never a congenial environment for tourism – the arrival of VisitBritain has not come a minute too soon. VisitBritain, for the uninitiated, is a new body shaped from the merger of the British Tourist Authority and the England Tourism Council. This, it is hoped, […]
Watford Football Club is seeking a two-year sponsorship deal for next season. Toshiba has offered to renew its sponsorship, but has allowed the club to take the deal out to the market.
Ambush marketing achieved notoriety during the recent Cricket World Cup in South Africa. There are moves to suppress this type of activity, but aren’t such tactics just part and parcel of the free market? By Gemma Charles
AD Creative, the design agency, has designed a new corporate identity for rum and spirits brand J Wray & Nephew.
KLM, the ailing Dutch airline, is planning to cut ‘several thousand’ jobs.
Golden Wonder has drafted in former Unilever and United Biscuits heavyweight Ed Jackson as its new chief executive. He replaces Paul Monk, who left to start a venture capital company earlier this year. Jackson has worked in a number of senior marketing and general management roles. He was marketing director at Lever Bros before the […]
Claydon Heeley Jones Mason has been appointed to Selfridges’ direct marketing account – previously handled in house – following a three-way pitch.
The Strategic Railway Authority has effectively sacked First Group from its East Anglian trains franchise.
Bush and Blair talk of Iraq’s liberation, but they and their Western partners are keen to hobble the developing world with repressive trade agreements. By George Pitcher As US marines became bogged down on the road to Baghdad earlier this week, a far less dramatic but no less important engagement by an international coalition was […]
MXR, the digital radio consortium, has launched a promotion with retailer Comet to push digital radio in the North-west, North-east and the Midlands. The promotion will run on Galaxy FM, Heart 106.2, Century FM and Jazz FM stations in the targeted areas.
Black & Decker is sponsoring a new property game on Five called Hot Property, which starts on April 11. The sponsorship will be tied to an in-store promotion.