Post TV appoints Irish Media Sales
Post TV in Dublin has appointed Irish Media Sales, the London-based sales house for Irish media owners, to represent TG4, the national Irish channel in the UK.
Post TV in Dublin has appointed Irish Media Sales, the London-based sales house for Irish media owners, to represent TG4, the national Irish channel in the UK.
Maybelline, the beauty products maker, is to offer free makeovers in offices and nightclubs in London, Leeds, Manchester, Sheffield, Bristol and Newcastle over the next five months.
Food giant Heinz is planning to phase out the Farley’s baby food brand and is bringing its dry food products, including Farley’s Rusks, under the Heinz umbrella as part of a strategy to bring all of its weaning products under the Heinz brand. The products will retain an updated version of the Farley’s bear logo […]
Poster ads for Nestlé Rowntree’s Yorkie bar, relaunched last year, have attracted 97 complaints to the Advertising Standards Authority (ASA), on the grounds of reinforcing sexist attitudes towards women.
Instead of seeing redundancy as a blow to their self-worth, marketers are reclaiming their careers and finding new avenues to thrive.
The future of advertising is in-house, claims Airbnb’s top marketer Hiroki Asai.
As CMOs come under pressure to do more with less, marketing budgets as a percent of company revenue have dropped to 7.7%.
Giffgaff’s marketing strategy director says it is set up to give equal weight to “people, planet and profit”.