BAA Retail appoints Nigel Young
Nigel Young, a freelance specialist, has been appointed interim marketing director at BAA Retail while the company recruits a successor to Andy Davies.
Nigel Young, a freelance specialist, has been appointed interim marketing director at BAA Retail while the company recruits a successor to Andy Davies.
Everton Football Club is set to sell gas and electricity to its fans following an affinity partnership deal with energy company Atlantic Electric & Gas. The gas and electricity product is likely to be branded as “Everton”. The partnership deal will make Everton the first English football club to sell gas and electricity. It is […]
BSkyB has reported a rise of 96 per cent in pre-tax profits to 254m and a 15 per cent increase in ad revenue to 204m for the nine months ending March 31.
The Greater London Authority is offering sponsorship packages worth 200,000 for this year’s anti-racist Respect festival. The event will be held in and around the Millennium Dome on July 19.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.