Persuading young men to test themselves for testicular cancer is a sensitive issue, to be tackled tactfully, perhaps by a respected authority figure. Or King of Shaves. The company has teamed up with the Everyman campaign, set up by the Institute of Cancer Research (ICR) to raise awareness of male cancers, and particularly testicular cancer.
As part of the campaign, ShaveSquad will offer shaves to young men at sporting events. Surely associating a man’s most prized parts with a sharpened steel blade is destined to backfire? Someone should tell King of Shaves that the ICR said “raise awareness”, not “razor wariness”.