Strathclyde Passenger Transport’s first campaign for five years
The Bridge, based in Glasgow, has created Strathclyde Passenger Transport’s first television campaign for five years. The animated ads have the strapline ‘SPT joining up journeys’.
The Bridge, based in Glasgow, has created Strathclyde Passenger Transport’s first television campaign for five years. The animated ads have the strapline ‘SPT joining up journeys’.
Entertainment Rights has appointed Anya Hollis as director of marketing and global brands, replacing Len Dunne. Anya joins from Ragdoll, where she worked as head of marketing on brands such as Teletubbies.
George Pitcher misses the point about graduate recruitment for the insurance industry (MW May 22). The main problem with insurance recruitment is that the sector does not always communicate its requirements or benefits to potential candidates well. The insurance industry is not as incompetent as Pitcher alleges, it is simply too discreet about the success […]
Viacom Outdoor Europe has given Clive Punter, joint managing director of Viacom Outdoor UK, the additional role of director of international sales.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.