BSkyB and BBC reach five-year agreement
BSkyB and the BBC have reached a five-year agreement that includes the continued allocation to BBC1 and BBC2 of channel numbers 101 and 102 on BSkyB’s electronic programme guide.
BSkyB and the BBC have reached a five-year agreement that includes the continued allocation to BBC1 and BBC2 of channel numbers 101 and 102 on BSkyB’s electronic programme guide.
Standard Life Healthcare, the private medical insurance provider, has appointed Bristol-based agency DMP to handle its £1.5m direct marketing account. The agency beat Black Cat and Talisman in a three-way pitch to win the strategic planning and creative advertising business for Standard Life Healthcare. DMP’s brief is to provide creative solutions across media and a […]
Lifestyle, a homewares and accessory store, has appointed Tony Woods, former marketing director for defunct electrical retailer Tempo, as chief operating officer.
The Co-operative Group, the Co-operative Bank and Co-operative Insurance Society are to sponsor the Left Field stage at Glastonbury.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?