VisitScotland looking for advertising agencies
VisitScotland is looking for advertising agencies to develop campaigns for the US and Europe, excluding the UK. The tourist body’s UK incumbent is 1576.
VisitScotland is looking for advertising agencies to develop campaigns for the US and Europe, excluding the UK. The tourist body’s UK incumbent is 1576.
In his piece on Heinz Dinner Doctors (MW June 19), Torin Douglas’s comment that advertiser-funded programming hasn’t grown as fast as many expected is to an extent true (if not in the US), but the cause is perhaps not ITC regulation, but concerns among all parties about programme quality and credibility. However, we are now […]
European Commissioner Anna Diamantopoulou’s campaign to end sexism in advertising could have some serious side-effects, says Sonoo Singh
CNN claims that it is the leading television news provider in Europe, according to the latest European Media & Marketing Survey, published annually. It has recorded its highest monthly reach to date of 34.1 per cent…
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.