Smash Hits! signs up Simple skincare brand as sponsor
Smash Hits! has signed up Accantia’s Simple skincare brand as a sponsor. The deal includes sponsorship of a gossip column, as well as the Smash Hits! pop music tour.
Smash Hits! has signed up Accantia’s Simple skincare brand as a sponsor. The deal includes sponsorship of a gossip column, as well as the Smash Hits! pop music tour.
Independent media agency John Ayling & Associates has scooped a number of accounts worth several million pounds, including business from the New Look fashion chain.
Yoplait Dairy Crest has launched a range of fromage frais desserts using children’s TV characters The Fimbles. Fimbles Fruit Finders will be in store from mid-July.
It has long been the cry of marketers that there should be more of their ilk holding board-level positions. But despite all the noise, there were just eight companies within the FTSE 100 with marketers on their main boards – BP, Imperial Tobacco Group, Mitchells & Butlers, Morrisons, Rentokil Initial, Safeway, Tesco and mmO2 – […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.