Channel 4 appoints Ramp Industry
Ramp Industry, the communications and research agency has been appointed by Channel 4 to carry out research into emergent trends in youth TV and TV advertising.
Ramp Industry, the communications and research agency has been appointed by Channel 4 to carry out research into emergent trends in youth TV and TV advertising.
Redwood lost Centrica-owned AA’s magazine publishing account to John Brown Publishing (now called John Brown Citrus Publishing) in 2001 and not Forward as reported in MW last week. JBCP lost the account recently to Forward.
Heineken UK is to take direct responsibility of Amstel beer following the end of the licensing agreement for the brand between the Dutch brewing group and cider company Bulmers.
Having read Joe Craggs’ intelligent letter (MW July 10), I feel compelled to stick my oar into the debate. When at WWAV Rapp Collins, I worked on the launch of Orange with Larry Barker and Will Harris at WCRS and with the chaps at Wolff Olins. This, naturally, was tremendous fun and I look back […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.