Buxton campaign featuring Greg Rusedski
Publicis has created a television campaign for Buxton mineral water, featuring Greg Rusedski. The campaign is part of an &£8m support programme for the brand.
Publicis has created a television campaign for Buxton mineral water, featuring Greg Rusedski. The campaign is part of an &£8m support programme for the brand.
Last month’s e-volve (MW June 26) reported that MPs have launched an all-party “spam summit” in an attempt to combat the problem of unsolicited e-mail. But where does this leave the multi-million pound e-mail marketing industry? Legitimate e-mail marketing and spam are worlds apart. But the unfortunate fact is that they are repeatedly thrown into […]
Air Miles, which is transforming itself from a loyalty scheme into a broader travel service brand, has taken its £10m advertising and below-the-line business from TBWA/London and handed it to Grey London ahead of its relaunch. The relaunch of Air Miles will take place later this year. The £10m figure represents a doubling of spend […]
Bakery and flour milling company RHM Bread Bakeries is reorganising its marketing team around a central marketing strategy, which will affect all brands across its flour, bread and part-baked businesses. Simon Foster, plant marketing manager for Hovis, has been promoted to head of marketing for all of the Hovis brand and Paul Brixey, the former […]
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.