Liquorice has been appointed by Archers Direct, the direct-selling arm of Cosmos, to handle the tour operator’s direct mail and online offering. The new campaign will include direct-response press and television advertising.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.