Utility companies Powergen and npower are planning to set up a new trade body to represent their interests, in a move that will be seen as a snub to the existing Electricity Association. The EA was set up before the deregulation of the energy sector to handle issues such as mis-selling – the bane of […]
Most reputable companies refuse to send unsolicited bulk e-mails, but their sub-contractors may be less scrupulous, says Dave Brunswick
Reebok’s new strategy may have cost it its UK marketing chief, but there are signs the brand’s efforts to introduce global consistency are paying off. But will product innovation let it down at the last hurdle? asks Caroline Parry
Grey London has poached mobile phone company Orange’s procurement chief as its commercial director – a role created to build closer client relationships. Tina Fegent joins the agency in September and is understood to be the first procurement expert from an advertiser to join an advertising agency. Her appointment is in response to the growth […]
The Wrigley Company is taking its first step outside the chewing gum market with the launch of Xtra Mints in September. The move is part of Wrigley’s strategy to diversify from it core products to become a confectionery company. The sugar-free range will be available in two flavours, spearmint and peppermint, and will retail at […]
Rich media – defined as dynamic ads that fly across Web pages; pop-ups; and any ad that includes Macromedia Flash creative technology – increased from 17.3 per cent of all ads served in the first quarter of 2002 to nearly 32 per cent in the second quarter of 2003, according to a report from online […]
Asprey, the British jewellery brand, has picked actress Keira Knightley as the face of its autumn-winter campaign. The print campaign will break in November.
Channel 4 could have saved everyone who registered their votes for the remaining four dullards left in the Big Brother house last Friday night a lot of time and energy, had it just used the results from “Big Udder 2003”. Over the past six weeks FRijj Milkshake – the official Big Brother snack – has […]
Alan Mitchell’s article on trust raised some critical issues, but I was surprised it didn’t mention corporate social responsibility (CSR) more specifically. In a climate where consumers want brands to demonstrate their trustworthiness, shared values, and understanding of customers’ needs, what better way than through commitment to and investment in the community? Those companies that […]
Capital FM Network managing director Andria Vidler has stepped down from her position after a restructure at the radio group, just days before the quarterly audience figures are released.
SCA Hygiene is searching for a president for its core European tissues business following the departure of Stefan Angwald, who left after a disagreement about the future direction of the company. His position will be temporarily filled by SCA president and chief executive Jan Ãâ¦ström.
Metro International has reported a 44 per cent increase in net sales for the second quarter of 2003, representing the newspaper group’s first operating profit.
Lloyds TSB has launched an integrated telephone, electricity and gas account under the sub-brand Ideal. The high street bank becomes the first in the UK to offer such an account. It has teamed up with Scottish Power and Cable & Wireless to provide the services, but the offering will be branded as a Lloyds TSB […]
BBC Magazines is launching a new parenting title, BBC Parenting, aimed at parents of children aged from one to 12.
Gossard marketing director Shaeren McKenzie has left the company after just 18 months in the role. It is understood that she does not have a job to go to. McKenzie has been replaced by Playtex marketing director Stephen Holbrook. Sara Lee Intimates UK, which owns both brands but runs them as separate divisions, is now […]