Saatchi & Saatchi has created a £1m outdoor campaign for the Diageo-owned Archers Aqua brand. This will be followed by a TV campaign that will focus on the brand’s new ‘sassy’ positioning.
Vizeum UK has appointed Michaelides & Bednash managing partner Matt Andrews to the newly created board position of head of strategy.
Swordfish, the sales promotion and advertising agency, has won the account for Delia Smith’s new book range. A press and outdoor campaign will break this autumn.
LG Electronics has launched the LG Direct Drive Sportz Academy. It aims to encourage children to take part in sport by offering free football coaching days.
David Silver’s observation that good internal communication is a “business-critical area that too many organisations are not getting right” is, unfortunately, spot on for too many organisations in the UK (Survey reveals ‘inadequate’ state of internal marketing, MW July 3). While millions are spent developing and promoting brands, many companies are still under-investing in communicating […]
McCann-Erickson has won an £8m European television project for camera giant Nikon after a four-way pitch against UK incumbent BMP DDB, Red Cell in Germany and Japanese agency ADK.
Bulmers group marketing director Jon Eggleton is understood to be leaving the company, following Scottish & Newcastle’s acquisition of the cider maker in April. It is believed that Eggleton is not interested in relocating to Scotland, where the S&N-owned Scottish Courage marketing team is based. One insider says: “I cannot see how Eggleton will be […]
Clear Channel has reported a rise in profits from £146.8m to £155m for the three months to June. The group says revenues declined at its UK outdoor advertising business.
A galaxy of international football stars take centre stage in the latest Adidas global football campaign created by Amsterdam-based agency 180/ TBWA. The campaign, which breaks on August 1, features Real Madrid players David Beckham, Zinedine Zidane, Ra£ â¢González and Arsenal star Patrick Viera plus several others. It revolves around the idea that to win, […]
Arsenal Football Club is embarking on a search for a naming rights sponsor for its new stadium in Ashburton Grove to help meet building costs of &£400m. An industry insider says &£60m has been mentioned for a multi-year deal, but he adds that the North London club is more likely to realise about &£30m. Previous […]
Ask Jeeves has appointed Clare Munday as head of product development in the UK. She will report to vice-president for marketing and strategy Aylin Savkan.
Alpro, the dairy-free brand, is launching the first branded dairy-free custard next month.
The Advertising Standards Authority has not upheld 186 complaints against an easyJet press ad which carried the headline ‘Discover weapons of mass distraction’ and featured a picture of bikini-clad breasts.
DaimlerChrysler-owned Smart car has awarded its £2.3m advertising account to Farm, after a four-way pitch. The decision will be a surprise to the industry, which had tipped Boymeetsgirl – the agency set up by Springer & Jacoby and St Lukes fou
Liquorice has been appointed by Archers Direct, the direct-selling arm of Cosmos, to handle the tour operator’s direct mail and online offering. The new campaign will include direct-response press and television advertising.