European pay-TV revenues are set to more than triple in the next five years, from ââ¬22bn (£16bn) toââ¬77bn (£54bn), according to a report called European Pay-TV Forecasts, published by International Marketing Reports.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.