Fun to Learn Ladybird Magazine
Ladybird Books and publishing company The Redan Company are to launch a monthly title for three- to five-year-olds. Fun to Learn Ladybird Magazine will retail at £1.99, and launches on September 25.
Ladybird Books and publishing company The Redan Company are to launch a monthly title for three- to five-year-olds. Fun to Learn Ladybird Magazine will retail at £1.99, and launches on September 25.
AND Partners has developed a television and London Underground campaign for MyTravelLite. The TV ads will run in the Central South area in association with Birmingham Airport while the LU activity promotes the new Tenerife and Murcia daily flights from London Gatwick in November.
RPM3 has created sponsorship idents for Spitfire Premium Kentish Ale, owned by Kent brewer Shepherd Neame. The beer is to be the sole sponsor for the Sky Sports Test match series between England and South Africa.
Consumer confusion and its resultant apathy and inertia has allowed financial services companies to become complacent. Alan Mitchell issues a warning
In a challenging environment with economic pressures and rivals to contend with, can creating a holistic marketing excellence culture give brands the cutting edge?
Who Gives A Crap is now the third biggest toilet roll brand in the UK, and is looking to above-the-line media, retail listings and consistently “doing things differently” to continue that growth.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Airbnb’s desire to control the narrative to Gap reinstating the CMO role, it’s been a busy week. Here is my take.
Diageo is using AI to better understand “real behaviour, not unintended”, which it is using to drive innovation.