AOL Time Warner to drop AOL from name
AOL Time Warner could drop the AOL part of its name, created when American Online merged with Time Warner in 2000. A proposal is due to be presented to the board next month.
AOL Time Warner could drop the AOL part of its name, created when American Online merged with Time Warner in 2000. A proposal is due to be presented to the board next month.
BrandConnection has handled media buying and planning for what Norwich Union claims is the largest-ever bus back campaign. The advertising features Olympic athlete Jonathan Edwards.
As questions persist over Havas’ future, the group is busy restructuring. Will this merely make it a more attractive bid target? By Sonoo Singh
Coffee Republic, the coffee bar chain, is to be rebranded Republic Deli. It will adopt the look and products of a New York delicatessen.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?