BrandConnection handles media buying for Norwich Union
BrandConnection has handled media buying and planning for what Norwich Union claims is the largest-ever bus back campaign. The advertising features Olympic athlete Jonathan Edwards.
BrandConnection has handled media buying and planning for what Norwich Union claims is the largest-ever bus back campaign. The advertising features Olympic athlete Jonathan Edwards.
Manor Bakeries, which manufactures Mr Kipling cakes, has appointed McDougalls Foods managing director Kate Taylor to be its top marketer. In her new role as brands director at Manor Bakeries, Taylor will be responsible for marketing the Cadbury, Lyons and Mr Kipling cakes brands. She replaces marketing director Ian Ayling, who left in May (MW […]
NTL president and chief executive Barclay Knapp is stepping down from the company after leading it out of Chapter 11 proceedings. Knapp leaves on Friday after ten years at the company. His duties will be taken over by chief operating officer Stephen Duffy.
FT Jobs & Education, FT.Com’s recruitment channel, has overhauled its website. New features include the ability to view an ad in the same format as it appears in the Appointments section of the Financial Times.
Linking marketing strategy to business performance is a powerful way to make a case for investment. But when macroeconomics mean growth is scant, building confidence can be tricky.
Thirty marketing executives will take part in this year’s Scholarship, which aims to help them develop the skills they need to take up senior and board-level roles.
Trading media metrics for the “right data” can help marketers prove to the CFO why certain investments are “worth every dollar”, says Ford Europe’s media boss.
The streaming service outperformed the broadcaster’s studio arm, amid wider plans to invest an additional £15m in marketing this year.