BrandConnection handles media buying for Norwich Union
BrandConnection has handled media buying and planning for what Norwich Union claims is the largest-ever bus back campaign. The advertising features Olympic athlete Jonathan Edwards.
BrandConnection has handled media buying and planning for what Norwich Union claims is the largest-ever bus back campaign. The advertising features Olympic athlete Jonathan Edwards.
Manor Bakeries, which manufactures Mr Kipling cakes, has appointed McDougalls Foods managing director Kate Taylor to be its top marketer. In her new role as brands director at Manor Bakeries, Taylor will be responsible for marketing the Cadbury, Lyons and Mr Kipling cakes brands. She replaces marketing director Ian Ayling, who left in May (MW […]
NTL president and chief executive Barclay Knapp is stepping down from the company after leading it out of Chapter 11 proceedings. Knapp leaves on Friday after ten years at the company. His duties will be taken over by chief operating officer Stephen Duffy.
FT Jobs & Education, FT.Com’s recruitment channel, has overhauled its website. New features include the ability to view an ad in the same format as it appears in the Appointments section of the Financial Times.
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.