Spar trials digital media network to promote goods
Spar has installed screens at six of its stores as part of a trial of a digital media network that will be used to promote products. It follows a similar move by Sainsbury’s and Tesco.
Spar has installed screens at six of its stores as part of a trial of a digital media network that will be used to promote products. It follows a similar move by Sainsbury’s and Tesco.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.