PJ to add bottle size to SuperSmoothie range
PJ, the smoothies manufacturer, is adding a one-litre bottle size for its most popular SuperSmoothie, the Daily Detox. The SuperSmoothie range was previously only available in 250 ml bottles.
PJ, the smoothies manufacturer, is adding a one-litre bottle size for its most popular SuperSmoothie, the Daily Detox. The SuperSmoothie range was previously only available in 250 ml bottles.
While the Wrigley company plans to launch a tooth-cleaning gum (“Wrigley to launch Orbit ‘tooth-cleaning’ gum”, MW August 7) Westminster City Council is about to introduce a record &£32m cleansing contract to deal with the rising tide of rubbish on our streets. The continuing expansion of the gum market causes huge problems when cleaning the […]
As the print media blur the fine line between paid-for and editorial content, how are they to retain readers’ trust in their impartiality? asks John Stones
Electronic Arts has chosen Thierry Henry, Alessandro Del Piero and Ronaldinho as the three football stars to appear in its campaign for its forthcoming FIFA Football 2004 game. A TV ad filmed by Odiorne, Wilde, Narraway & Partners will break in October.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the increasingly convoluted marketing recruitment process to Coca-Cola’s warning against getting stuck in a marketing bubble it’s been a busy week. Here is my take.
Entrants now have more time to apply for Marketing Week’s annual celebration of effectiveness, creativity and innovation.
The travel business is aiming for more direct bookings over those generated through paid marketing investment, something that it claims will benefit its P&L.
The juice category has become “commoditised” in recent years, with its leading brands underinvesting in it. Tropicana is aiming to push back against this by dialling up its brand assets, investing in innovation and reconnecting with key occasions.