Puma appoints Base

By Marketing Week 21 Aug 2003 12:00 am

Base, the New York-based advertising agency, has been appointed by Puma to handle the global advertising business for its lifestyle brand Puma Black Station.

Electronic Arts chooses three football stars for FIFA campaign

Marketing Week

Electronic Arts has chosen Thierry Henry, Alessandro Del Piero and Ronaldinho as the three football stars to appear in its campaign for its forthcoming FIFA Football 2004 game. A TV ad filmed by Odiorne, Wilde, Narraway & Partners will break in October.

Starcom loses CafÃ©direct to Walker Media

Marketing Week

CafÃ©direct, the Fairtrade drinks company, has appointed Walker Media to handle its media planning and buying account after a pitch involving three other undisclosed agencies.

ITV Interactive launches new services

Marketing Week

ITV Interactive is launching four new services under its interactive television brand ITVi: Premier League Interactive, Champions League Interactive, Pop Idol Interactive and ITVi 24:7, a 24-hour interactive service.