McCann-Erickson Worldwide wins Cadbury Schweppes’ account
McCann-Erickson Worldwide has won Cadbury Schweppes’ $60m (£38m) chewing gum and mint account. The confectionery giant is understood to be planning to develop this side of its business.
McCann-Erickson Worldwide has won Cadbury Schweppes’ $60m (£38m) chewing gum and mint account. The confectionery giant is understood to be planning to develop this side of its business.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.