Norwich Union Healthcare has awarded its multi-million pound direct marketing account to Bright, after incumbent agency Draft London was left off the pitch list (MW August 14).
Bright won the business in a final three-way pitch after an original shortlist of ten was selected. The other agencies were Baber Smith, Black Cat, Breckenridge & Viana, Entire, HTW, Ping, Rapier, RedTag and Tequila/London.
Bright’s brief will be to cover customer communications for Norwich Union Healthcare’s consumer and corporate divisions, as well as customer relationship management. The agency will undertake creative and strategic work and data planning.
The full range of direct marketing will be employed including direct mail, press and magazine inserts, door-to-door activity and digital marketing.
Norwich Union Healthcare’s direct marketing manager Kevin Baughen says he hopes that Bright will “bring more focus and a different creative approach” to the brand’s direct marketing. Bright’s client list includes Newcastle Brown, T-Mobile, Kronenbourg, Sky, Virgin Atlantic and Foster’s.
Draft London has been Norwich Union Healthcare’s direct marketing and customer communications agency since August 1999. The relationship will end in October. Norwich Union Healthcare’s corporate communications are handled by Team Spirit.
Rival Standard Life Healthcare handed its &£1.5m direct marketing account to Bristol-based agency DMP earlier this year (MW June 19).