The Communications Agency has been appointed by Young’s Brewery as its leading promotional and direct marketing agency to work across its brand and retail business. The first campaign will focus on Young’s bitter and will coincide with the Rugby World Cup in October.
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.