Liverpool hunting for marketing director
Liverpool is hunting for a marketing director to lead a global and marketing communications strategy for the city’s European Capital of Culture 2008 programme.
Liverpool is hunting for a marketing director to lead a global and marketing communications strategy for the city’s European Capital of Culture 2008 programme.
Brightmail, a leading anti-spam software company, has welcomed the Government’s announcement that the process to introduce anti-spam laws by the October 31 deadline has now begun. Brightmail chief executive Enrique Salem says any new legislation will be “a very important tool in the fight against unsolicited commercial e-mail. Spam is more than a nuisance; it […]
If there is one thing advertisers and the commercial television companies can categorically agree upon, it is the need to hobble an overweening BBC. But those rubbing their hands in gleeful anticipation of a settling of accounts at the next review of the BBC Charter will have searched in vain the entrails of culture secretary […]
COI Communications has appointed the non-executive chairman of Hall & Partners Marilyn Baxter as its non-executive director.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the increasingly convoluted marketing recruitment process to Coca-Cola’s warning against getting stuck in a marketing bubble it’s been a busy week. Here is my take.
Entrants now have more time to apply for Marketing Week’s annual celebration of effectiveness, creativity and innovation.
The travel business is aiming for more direct bookings over those generated through paid marketing investment, something that it claims will benefit its P&L.
The juice category has become “commoditised” in recent years, with its leading brands underinvesting in it. Tropicana is aiming to push back against this by dialling up its brand assets, investing in innovation and reconnecting with key occasions.