Vizeum wins £6m Teletext business

Teletext, the on-screen information group, has appointed Vizeum to handle its £6m media planning and buying business.

The agency won after a four-way pitch against Zenith Optimedia, John Ayling & Associates and I-Level. Incumbent Manning Gottlieb OMD was not invited to repitch. Marketing director Marc Bell, who joined the company in January last year (MW January 17, 2002) oversaw the pitch. Bell previously worked as marketing director for easyInternetCafé.

The company says there are no plans to review the advertising account, held by Delaney Lund Knox Warren, which was appointed in July 2000.

Teletext Holidays is launching a television channel next February on digital satellite. The programming will allow travel agents and tour operators to buy chunks of airtime on the channel.

Teletext Holidays launched a £6m TV and outdoor campaign in May, based on the idea customers shouldn’t make their friends jealous by mentioning how much they paid for their holidays. The slogan was: “Don’t ever let slip how little you paid for your Teletext holiday.”

Teletext launched on ITV and Channel 4 in January 1993. The company is owned by Daily Mail General Trust, which has stated it expects Teletext’s revenues for 2003 to be three per cent down on the figures for 2002.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here