USPG appoints Citigate Albert Frank
Citigate Albert Frank has been appointed by international evangelical Christian charity USPG (United Society for the Propagation of the Gospel). It will create a targeted donor acquisition campaign for Lent 2004.
Citigate Albert Frank has been appointed by international evangelical Christian charity USPG (United Society for the Propagation of the Gospel). It will create a targeted donor acquisition campaign for Lent 2004.
Claiming the brand has “carried the business forward” in its push to become more than home search, Zoopla is taking a “scientific” approach to allocating marketing spend.
However you define marketing excellence, it’s essential those standards – and the outcomes – are shared with the wider organisation and documented for the future.
Since rebalancing its marketing mix to focus on brand building, Airbnb has reaped the rewards, though top marketer Hiroki Asai says its model will not work for all brands.
Nationwide’s TV ad ‘In your best interest’ uses humour to cut through a “serious” category, which lands it in the top 8% of all UK ads, according to Kantar’s ‘The Works’ study.