Vizeum appoints Malcom Hunter
Vizeum, the Aegis-owned media agency, has appointed Malcolm Hunter as chief strategy officer. He joins from brand consultancy, Red Spider.
Vizeum, the Aegis-owned media agency, has appointed Malcolm Hunter as chief strategy officer. He joins from brand consultancy, Red Spider.
Who Gives A Crap is now the third biggest toilet roll brand in the UK, and is looking to above-the-line media, retail listings and consistently “doing things differently” to continue that growth.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Airbnb’s desire to control the narrative to Gap reinstating the CMO role, it’s been a busy week. Here is my take.
Diageo is using AI to better understand “real behaviour, not unintended”, which it is using to drive innovation.
With 80% of customers unable to name an underlay brand, Interfloor has embarked on a brand building journey to turn those figures around.