TBWA/London has created its first television campaign for Cahoot, the internet bank owned by Abbey. The ads, promoting Cahoot’s new personal loans, feature customers who are good with money but incompetent in everyday life.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.