Gillette’s attempt to stop Quattro blocked
Gillette’s attempt to stop Wilkinson Sword selling its Quattro four-blade razor, after it alleged that the company had infringed its patents, has been blocked by US courts.
Gillette’s attempt to stop Wilkinson Sword selling its Quattro four-blade razor, after it alleged that the company had infringed its patents, has been blocked by US courts.
The world of football met its match when two actresses adopted shamefully unsportsmanlike tactics to expose Sir Alex’s ‘alleged’ foul play. By Iain Murray
HHCL/Red Cell has created a £3m national TV campaign for vehicle glass repair company Autoglass. The advertising breaks on January 26 and carries the strapline ‘cracks catch up with you’.
Ofcom’s plan to bring broadcast advertising under a self-regulatory regime has come under fire from consumers’ representatives. Game on, says Torin Douglas
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the increasingly convoluted marketing recruitment process to Coca-Cola’s warning against getting stuck in a marketing bubble it’s been a busy week. Here is my take.
Entrants now have more time to apply for Marketing Week’s annual celebration of effectiveness, creativity and innovation.
The travel business is aiming for more direct bookings over those generated through paid marketing investment, something that it claims will benefit its P&L.
The juice category has become “commoditised” in recent years, with its leading brands underinvesting in it. Tropicana is aiming to push back against this by dialling up its brand assets, investing in innovation and reconnecting with key occasions.