Adidas promotes UK head
Adidas has promoted UK head of non- athletic promotions Gary Aspden to head of global entertainment promotions.
Adidas has promoted UK head of non- athletic promotions Gary Aspden to head of global entertainment promotions.
Hachette Filipacchi UK has appointed Cath Ware to be the commercial director for central sales, as part of a restructure of its ad team under the recently appointed sales director Tim Kirkman…
Unilever Frozen Food & Ice Cream is relaunching Eighties favourite Funny Foot. The foot-shaped lolly will come in strawberry and vanilla flavour, but the relaunched version will have a dipped-chocolate big toe.
Poulter Partners has been appointed by the National Bingo Game Association to develop a &£1.5m national sales promotion for the UK’s largest bingo prize draw, which will also be supported by a &£1.1m ad campaign created by DFGW.
In a challenging environment with economic pressures and rivals to contend with, can creating a holistic marketing excellence culture give brands the cutting edge?
Who Gives A Crap is now the third biggest toilet roll brand in the UK, and is looking to above-the-line media, retail listings and consistently “doing things differently” to continue that growth.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Airbnb’s desire to control the narrative to Gap reinstating the CMO role, it’s been a busy week. Here is my take.
Diageo is using AI to better understand “real behaviour, not unintended”, which it is using to drive innovation.