Ford pays Carole Matthews for mention
Ford has paid British novelist Carole Matthews to mention its cars prominently in her work. She has been paid to include a Ford in her latest book, The Sweetest Taboo…
Ford has paid British novelist Carole Matthews to mention its cars prominently in her work. She has been paid to include a Ford in her latest book, The Sweetest Taboo…
Rapier has been appointed by independent campaigning charity the AA Motoring Trust. The agency’s first work will be a full brand identity programme, including logo design.
After a price-war bloodbath, the battered Daily Mirror is now trying to push through an increase. Is this wise, in the face of its relentlessly falling circulation figures? asks Sonoo Singh
McDonald’s has extended its global sponsorship of the Olympics until 2012.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.