Dennis Publishing launches Maxim in China
Dennis Publishing is to launch its men’s magazine Maxim in China in an attempt to cash in on the increasing affluence of 25- to 35-year-old males.
Dennis Publishing is to launch its men’s magazine Maxim in China in an attempt to cash in on the increasing affluence of 25- to 35-year-old males.
Love, the Manchester-based agency, has been appointed to develop a £1.5m press, outdoor and online advertising campaign for new online electronics retailer epinx.com. PHD Compass will handle media planning and buying.
The Advertising Standards Authority has censured French Connection for sending out an unsolicited FCUK mail order catalogue, which features T-shirts that state ‘Sexy as FCUK’ and ‘Inter-Course Activities FCUK Polytechnic’.
The Sci-Fi Channel is unveiling a new identity from April 5 that aims to broaden the perceptions of the channel by including references to its fantasy and paranormal shows.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.