German airline Lufthansa has attacked the new British Airways brand slogan “The way to fly” because it is very similar to its own strapline “There’s no better way to fly”. Lufthansa’s criticism is likely to cause embarrassment for BA, as the new strapline will run on its marketing and communication materials and is expected to […]
British tobacco companies have stepped up the legal backlash against the tobacco regulations with a legal challenge to the restrictions in the Republic of Ireland. The case is understood to potentially have ramifications on the restrictions on tobacco and point-of-purchase advertising in the UK if Gallaher were to prove the Irish law “disproportionate” under European […]
British tobacco companies have stepped up the legal backlash against the tobacco regulations with a legal challenge to the restrictions in the Republic of Ireland. The case is understood to potentially have ramifications on the restrictions on tobacco and point-of-purchase advertising in the UK if Gallaher were to prove the Irish law “disproportionate” under European […]
The Interactive Advertising Bureau (IAB) has appointed former Orange and Capital Radio marketing chief Lizzie Palmer as an adviser as part of its attempt to strengthen its marketing and research credentials. Palmer quit as director of worldwide brand at Orange in September last year to set up her own consultancy. She also held the position […]
Gulf Air has appointed Equinox Communications to handle its £1.5m media planning and buying account as it prepares to capitalise on the upturn in air travel to the Middle East.
MXR, the DAB digital radio consortium, is stepping up its marketing plans with a move towards promoting its digital brands as well as the medium. The move coincides with MXR extending its marketing remit to handle Capital Group’s Xfm and Capital Gold, UBC’s Classic Gold and Chrysalis Radio’s LBC. The consortium, comprising Capital Radio Group, […]
Gola, the sportswear brand, is reviewing its advertising account and doubling its marketing budget as it gears up to celebrate its centenary next year. The account will be worth about &£1m. The review, which is being overseen by Gola chief marketer Donna Hill, is in its early stages and there is no shortlist. Incumbent agency […]
The Interactive Advertising Bureau (IAB) has appointed former Orange and Capital Radio marketing chief Lizzie Palmer as an adviser as part of its attempt to strengthen its marketing and research credentials. Palmer quit as director of worldwide brand at Orange in September last year to set up her own consultancy. She also held the position […]
EMAP Consumer Media is planning to extend its lifestyle magazine Top Santé into haircare products, including shampoos and conditioners.
If a company is on the lookout for a scapegoat, the marketing department often appears to be a good place to start. But is it the right place? Over the years, a roll call of names has built up of those who have disappeared from high-profile marketing positions never to be heard from again. Falling […]
An overhaul of UK gambling laws could threaten the future of British-style promotional marketing in Europe, an industry body has warned. Institute of Sales Promotion (ISP) director-general Edwin Mutton says that if the latest proposals for the Gambling Bill, published a week ago (MW last week), become law, “it would put the UK completely out […]
Swedish Match is launching Styx, a brand of rolling papers aimed at 18- to 25-year-olds. The launch will be supported by online advertising and a sampling campaign.
American Airlines is to sponsor the Edward Hopper retrospective to be held at the Tate Modern. The exhibition opens on May 27.
Flextech’s Living TV channel is to unveil a new on- and off-air look.
Health minister Lord Warner has joined forces with television chef Lloyd Grossman to review hospital menus across England as part of the Better Hospital Food programme.