New products need to plant seeds
Marketing WeekShould particular attention be paid to a select group known as ‘Opinion-formers’?
Should particular attention be paid to a select group known as ‘Opinion-formers’?
Too many brands seem to be scrambling for a slice of the same media pie. Giant posters are the way to stand aloof from the scrum, says Ian Bohn
Saatchi & Saatchi has developed a TV campaign for Carlsberg Export, continuing the idea the beer is ‘So good, the Danes hate to see it leave’.
Many promotions carry a hidden risk – the possibility of over-redemption, which can prove cripplingly expensive. Helen Donald looks at ways to plan for, and to minimise, the potential losses
The free gifts and offers on various packaged goods at supermarkets are designed to make the product stand out, but can promotions instil brand loyalty in consumers? By David Reed
Club 18-30’s bid to move upmarket could come a cropper, says Iain Murray.
O2, the mobile phone operator, is to offer limited-edition tracks, ringtones and festival tickets to music fans through-out the summer. It is sponsoring a number of events, including the NME Tours and Capital Radio’s Party in the Park festival outside London.
Seatem Group, the global entertainment ticketing agency, has appointed Susan Phelan to the new position of sales and marketing director for its four Keith Prowse brands.
L’Oréal is to launch a multi-million pound revamp of its Elvive haircare range, supported by the roll-out of a raft of new products later this year.
The UK government wanted to have its say without paying its way. It couldn’t have had a better ally than Eurotunnel’s co-chairman.
Maher Bird Associates has developed the first TV advertising campaign for EDF Energy, to raise awareness of the company’s three regional retail brands – London Energy, Seeboard Energy and Sweb Energy. The ads will be appropriately branded in each region and the campaign breaks on April 18.
Carat has been appointed by WH Smith to handle its £10m media planning and buying account.
When something goes awry at a company, it can be easier to blame the marketing department than to look for the deeper problems that may exist.
Disneyland Resort Paris has promoted Peter Welch to sales and marketing vice-president for the UK, Ireland and international sales. He replaces Jo Rzymowska. Welch was previously director of central and international sales at the Paris headquarters.
Electrical goods company Helen of Troy is looking for a media agency to handle its &£1m planning and buying account, following the appointment of marketing chief Claire Kelly. As head of UK marketing, Kelly will help oversee the review of its media agency arrangements. She joins from pub and restaurant operator Mitchells & Butlers, where […]