Free spirit that could help us to make digital switch
Marketing WeekNewspaper give-aways could emerge as the panacea that the Government needs to achieve its goal of analogue switchover by 2010
Newspaper give-aways could emerge as the panacea that the Government needs to achieve its goal of analogue switchover by 2010
Digital Radio Development Bureau has revealed that the penetration of DAB digital radio has now exceeded 500,000 homes. The 229 per cent increase in sales is being attributed to the new products and stations that have been launched.
With venture capitalist Permira making a bid for the struggling retailer, WHS chief Kate Swann needs to pull out all the stops
PC World is testing an in-store radio service in 15 of its stores.
Zanussi Electrolux is launching a £3m TV campaign to raise awareness of its laundry and refrigeration products’ new features.
BSkyB is preparing to activate a second slot in its set-top boxes that would allow viewers to insert a card that could measure their loyalty to a particular channel, paving the way for broadcasters to launch their own loyalty cards…
Thomson Holidays is developing its first television advertising campaign for three years. The &£3m UK ad is aimed at defending the holiday company’s position against online travel companies such as Expedia, Opodo and Travelocity. The campaign is being developed by DDB London specifically for the UK market and is being shot in Jamaica. Marketing director […]
BSkyB has appointed Taylor Nelson Sofres to develop its new audience research system. The system brings together purchasing and viewing data and was first unveiled in Marketing Week (Jan 22).
EasyCar has called a pitch for its £5m pan-European media planning and buying business. The company has 50 sites across Britain, France, Spain and Switzerland. The media account is held by PHD, which is repitching. The pitch is being overseen by easyCar chief executive Steve Maltby, acting marketing manager Georgina Appleton and easyGroup director of […]
Positive Thinking, the direct marketing and sales promotion agency, has created an experiential marketing campaign for Royal Caribbean Cruise Lines to change perceptions about cruising.
The Advertising Standards Authority is investigating 11 complaints against a trade poster for outdoor company Van Wagner. The ad has been criticised for being disturbing and encouraging violence. Created by Spirit, it portrays someone with bruised eyes and a battered nose, and uses the tagline “Advertise with Impact”. These complaints follow a recent incident involving […]
Interbrew UK, the manufacturer of Stella Artois, has slammed the Government’s proposals to set up an independent fund to finance community projects designed to tackle alcohol-related harm. The Government proposal, outlined in the National Alcohol Harm Reduction Strategy by the Home Office last month, calls for the industry to finance the fund which would look […]
Unilever Bestfoods has promoted former Pot Noodle marketer Paula Quazi to business director for savoury and dressings in the UK. She replaces Chris Springford, who became managing director of Unilever Bestfoods Australasia earlier this month (MW February 5). Quazi, who has already taken over the role, has overall responsibility for a range of brands including […]
Bacardi-Martini is planning to take on rival Diageo with the multi-million pound launch of a cream-based brand called Kalyr to rival Baileys. The launch will be the company’s first foray into the cream drink market, worth &£270m in the UK. Kalyr, which is a blend of rum and exotic fruit, will be tested in Northern […]
German airline Lufthansa has attacked the new British Airways brand slogan “The way to fly” because it is very similar to its own strapline “There’s no better way to fly”. Lufthansa’s criticism is likely to cause embarrassment for BA, as the new strapline will run on its marketing and communication materials and is expected to […]