Month: April 2004

Channel 4 chief declines director-general post at BBC

Marketing Week

Channel 4 chief executive Mark Thompson (below) has ruled himself out of the race to become the next director-general of the BBC. The channel has just reported pre-tax profits of &£45m for the year to the end of the December, up from &£16.5m in 2002, but group turnover was unchanged at &£770m. Revenue from advertising […]

Ex-Carlton sales chief quits restructured ITV

Marketing Week

Former Carlton marketing director for sales Fran Cassidy is to leave ITV after failing to secure a place in the new marketing structure. The last marketing role has been filled at ITV Sales, with Tamsin Denbigh taking the trade marketing position as head of sales customer communications. Denbigh reports to director of customer relationship management […]

Nokia hires 3 marketer to boost N-Gage

Marketing Week

Nokia has recruited Rachel Wright, a marketing manager at Hutchison’s third-generation network 3, to run its new UK multimedia division and turn around poor sales of the N-Gage phone and games console. Nokia refused to confirm Wright’s appointment, but it is understood that she has already left 3 and will take up her new role […]

Non-food retailers feel Tesco’s boot

Marketing Week

According to a recent report by Verdict Research, our non-food spending has increased by 53 per cent since 1998, whereas the uplift in household grocery spending has been a rather more leisurely 13 per cent over the same period. Could this trend, paradoxically, be connected with the recent dismal performance of Boots, the market-shaking disappointment […]

Britvic hands BBH and CHI £2m bonus

Marketing Week

Britvic Soft Drinks has axed Barrett Cernis from its agency roster and redistributed £2m of advertising business between Clemmow Hornby Inge (CHI) and Bartle Bogle Hegarty (BBH). Barrett Cernis previously handled the premium carbonates portfolio of Amé, Purdey’s and Aqualibra, and Britvic juices portfolio, including the J2O brand. The agency worked with Britvic for three […]

Moo-ve on – it’s just hide-and-seek

Marketing Week

Why did the cow cross the road? To get to the Mel Brooks film, of course. And hold up the traffic on Manchester’s busy Deansgate, leaving local motorists wondering what kind of traffic-calming measures the Greater Manchester police force had dreamt up. The real reason is somewhat beefier. Property company Bruntwood organised the stunt to […]