Tio Pepe to sponsor Hell’s Kitchen
ITV Sales has signed up Tio Pepe, the dry Fino sherry from Gonzalez Byass, to sponsor the new ITV1 series Hell’s Kitchen with Gordon Ramsay.
ITV Sales has signed up Tio Pepe, the dry Fino sherry from Gonzalez Byass, to sponsor the new ITV1 series Hell’s Kitchen with Gordon Ramsay.
The Diary can’t help but admire Chris de Lapuente. First, marketing’s man of steel walks 100 miles to the North Pole to raise thousands of pounds for the Future Hope charity. Second, Chris still finds time while trekking to write a piece for MW’s Marketing Idol supplement, which was submitted only days after his scheduled […]
COI Communications is understood to have shortlisted HHCL/Red Cell and WCRS to handle the advertising for its national online initiative Directgov – is the rebranded and revamped version of UK Online.
BBC Magazines Youth & Children’s Group has signed a deal with Vizeum to promote film distributor Buena Vista International’s forthcoming release, Confessions Of A Teenage Drama Queen. This is the first cross-media deal for a non BBC property d
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.