Star Alliance consolidates into WPP Group
Star Alliance, the airline body, has consolidated its £136m global media business into WPP Group’s buying arm, Group M. Airlines involved include Lufthansa and Singapore Airlines.
Star Alliance, the airline body, has consolidated its £136m global media business into WPP Group’s buying arm, Group M. Airlines involved include Lufthansa and Singapore Airlines.
Naomi Walkland joins online car marketplace Motorway from Bumble where she spent nearly six years.
Michael Inpong joins Valeo UK, which owns well-known confectionary brands including Fox’s and Refreshers, in the newly created chief marketing officer role.
Realising its old ways of working were no longer fit for purpose, the smoothie maker appointed its first marketing excellence lead three years ago to drive consistency.
Monzo’s new marketing boss says brands often underestimate the importance of distinctive assets as it launches its first brand campaign in five years.