Advertising Principles switches to Principles Agency
Advertising Principles, the Leeds-based agency, is changing its name to Principles Agency after 18 years.
Advertising Principles, the Leeds-based agency, is changing its name to Principles Agency after 18 years.
Despite enjoying healthy sales in the UK, there are signs that the pizza market is becoming crowded, with big names such as Pizza Hut and Pizza Express feeling the pinch, says John Stones
Publicis has launched a new experiential network under the name Saatchi & Saatchi X.
The Guardian is publishing a 92-page full-colour guide to the Euro 2004 football tournament next week (June 7) while the Observer Sport Monthly is to sponsor Channel 4’s England’s Dream Team programme on Saturday (June 5).
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.