Express Newspapers has appointed Louise McLeod, former marketing director of Harrod’s and publisher of Company magazine, as group client sales controller. She will play a key role in launching the group’s planned free London newspaper.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.