Credit advertising under review
The Office of Fair Trading is launching a review of misleading credit advertising after a review found that 36 per cent of ads fell foul of the law. The clampdown has been welcomed by credit charities.
The Office of Fair Trading is launching a review of misleading credit advertising after a review found that 36 per cent of ads fell foul of the law. The clampdown has been welcomed by credit charities.
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.