Müller calls review of £13m brief at Publicis

Müller is reviewing its £13m advertising business at Publicis. A pitch is expected next week. The move comes just two months after the arrival of the company’s new managing director, Andrew Harrison.

Müller is reviewing its £13m advertising business at Publicis. A pitch is expected next week. The move comes just two months after the arrival of the company’s new managing director, Andrew Harrison.

The review, which is understood to be handled by the Haystack Group, follows the recent appointment of European marketing director Jen Oliver Hauck, who joined the company from Procter & Gamble. It also comes just weeks after the departure to Weetabix of former UK managing director Ken Wood, who was promoted to Müller Group marketing director handling non-European activity in January after Harrison’s appointment (MW January 8).

Publicis won the business in 1999 and created the Müller Love campaign, which has been used to build the brand and its range of products for the past two years. It also led to Müller’s £2m sponsorship of ITV1 show Blind Date.

Müller has been the UK’s leading dairy brand since 2002, when it overtook Dairy Crest. It has a five per cent share of the £6.5bn UK dairy market and a 30 per cent share of the £931m yoghurt market. It is also making moves into the chilled dessert market after winning the Cadbury dessert contract from Uniq (MW March 11) and tieing up with McVitie’s to make co-branded desserts following the end of its deal with Kellogg (MW January 29).

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here