John West, the tinned seafood brand, has appointed Andrew Gidden as sales and trade marketing general manager. He joins from Manor Bakeries, where he was director for sales development and customer strategy.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.