Invox to buy Bright-view for £25m
Invox, the UK telecoms company, is buying internet services provider Bright-view for £25m. Brightview operates under ten brands including Global Internet, and Madasafish.
Invox, the UK telecoms company, is buying internet services provider Bright-view for £25m. Brightview operates under ten brands including Global Internet, and Madasafish.
Diageo is using AI to better understand “real behaviour, not unintended”, which it is using to drive innovation.
With 80% of customers unable to name an underlay brand, Interfloor has embarked on a brand building journey to turn those figures around.
The ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.
Linking marketing strategy to business performance is a powerful way to make a case for investment. But when macroeconomics mean growth is scant, building confidence can be tricky.